woensdag 27 februari 2008



"What's it going to be, Salvatore?". After Salvatore's graduation everybody was curious where he and his German teammate Caroline Beckert were going to end up. He wasn't going to get back to Italy, his country of birth. The team wisely made a broad list of possible countries to work: Holland, Germany or Eastern Europe; the team was eager to work and willing to go anywhere. Still, it was a surprise that they would go as far as...China. Salvatore Russomanno is at the start of what might be the most adventurous possible career in advertising.


China is wild. That’s the right definition to describe the country where I am working as copywriter. Because you can take the taxi 10 times per day and pay less than 10 euros. Because the clubs are always full and the alcohol is cheap. Because you can eat great Chinese food and, if you desire it, even the exclusive chopped penis of a donkey. Because Chinese taxi drivers can drive you in very filthy areas if you forget to show them the card with your home address. Because you can work on a pitch for the national launch of a big brand, create the concept and then presenting it in front of the client. Even if it’s your first job in advertising. Because Chinese people clean up their throats making noise harder than a horse. Because the new Chinese TV-tower seems to be conceived by Escher.

Because all the web sites that allow you to create blogs, like blogspot or typepad are censored by the government, and I won’t be able to read this blog. Greetings.

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