donderdag 13 maart 2008


And whoever said New York wasn't safe?

Meet Zee Germans, Art Director Tim Zastera and Copywriter Patrick Herold. This creative "über-team" was one of the most awarded student teams in 2005 according to the Gunn-report. Since their graduation from Miami Ad School Europe, they worked for KING Stockholm where they shot over 35 commercials. They also found time to teach Miami Ad School classes for over a year, helping their students to win big in the student competitions. They have recently started their new job as Associate Creative Directors at BBDO New York. Do believe Zee Hype.

When you arrive at JFK airport, America shows its ugly face, immigration services. Being hoarded into long queues like cattle, your fingerprints are scanned and a photo is taken. Questions are asked, dirty looks given. First thing that goes through your mind, 'shit there goes my illustrious career in crime'.

But then everything just seems to fall into place. You get a taxi into town at a standard rate of $45. Well, I got an illegal cab which is less money and more fun. They have better conversation, but also far worse cars. I didn't realize that his rear window was smashed until I got in and we drove off. But he said that I could smoke inside the car, so I was sold.

I started getting a bit uncomfortable, wind blowing in my face, but then his mum called bugging him about buying a new fridge. At that point I knew he wasn't gonna rob me.

Enough self indulgence, let's hear more about ZEE infamous GERMANS.

Well, Tim and I left Sweden after a successful two year stint to find richer and greener pastures (not a money reference!). And the only place we could agree on was BBDO New York. I originally wanted to go to Tibet and join a group of monks that brew their own beer. Tim had offers to be Euroboy's stunt double in the next ten Turbonegro videos. Unfortunately I found out that the invitation email the monks had sent me was spam. There goes the 500 dollar participation fee (Can I get those back Robin?). Meanwhile, Tim found out that he was afraid of heights, fire, water and broken glass. Not really that ideal for a stuntman.

So we thought "Screw the World!" and became Associate Creative Directors at BBDO. Wow they have a title, well...it's America...everybody does. I guess it's better than "underwater ceramics technician"-Dishwasher.

The Agency is located in Midtown. Within the Agency we are located in a brown office. I guess they thought Germans like that kind of insurance brown. We asked someone if we could get an artist to paint the German Alps on our walls. The answer was quite simple: "Eh no, I don't think so!". Never mind we thought and ordered wallpaper showing a tiger jumping through a burning hoop, had second thoughts about it, and ordered the pandas eating bamboo. Just the right amount of gay.

Since we started here in January, we have been working on a multi billion dollar account for one of America's largest telecommunication companies. I am telling you it's quite a change of pace. They want a lot and they want it fast.

Which means long hours, no weekends, crappy take away orders, decline in health, incline in fat tissue, fights over silly things, make-up sex (just kidding), expensed cab rides, dusty PS3's, empty fridges, rusty ping-pong backhands, mid-day vodka shots, afternoon hangovers, no time for friends, loss of friends, no time for casual sex henceforth genitalia becomes redundant,...but selling something to the client will make all these things disappear or even reverse them:

Going out partying, hanging out with John Rambo at the viper room, death defying hangovers, everyday a weekend, michelin star restaurants, still decline in health, enough time for a personal trainer (fat chance! excuse the pun.), no more fights, casual sex with Porn Stars, ping pong battles a la "Balls of Fury", Friends (plus a few new enemies), ALL IN ALL A BIG FAT SLAP ON THE BACK.

That is the Zeitgeist from Zee Germans.

Find out more at www.zeegermans.com

2 opmerkingen:

Rob and Bob zei

Dear brother, when will be the next time I see you? 40 years? I guess when you have two kids with a blond american female who is 20 years younger than you and these tits where you can let your head fall into. Prepare your couch with the cheetah fur sheets: I am coming!
All the best back to you, yours brother Domi

Patrick.D zei

Hey!

Really great for you guys working at bbdo ny! Tell me when you get in touch with Spitzer! He knows the best sex clubs in town!

Hope I can join the red light party some time!

CHEERS,

Patrick

@Robin: Great blog!